Why I Have Never Liked Personas

First, A Story Years ago I managed an ETL Team at Unisys. When I became manager, we had about 24 team members. The team grew to 40 members. I was initially hired to build an SSIS framework to replace functionality built-in to a competing product. The maintenance cost for the competing product was $1,000,000USD per …
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On Experience

The following images (from FreeCell) illustrate a couple points about: Net Promoter Score (NPS) Experience Image 1 For the purposes of this post, please imagine the FreeCell win percentage is our Net Promoter Score (NPS). Image 1 displays a¬†perfect NPS. But note something the NPS does not include – the number of games played (and …
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Experience Matters

This is a picture of Kent Bradshaw, Microsoft Certified Data Scientist. Kent and I work together at Enterprise Data & Analytics delivering data engineering, business intelligence, and data-based solutions that help businesses turn their data into actionable information. We do not do this alone, we are surrounded by an excellent team that holds diverse skills, …
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