Why I Have Never Liked Personas

First, A Story Years ago I managed an ETL Team at Unisys. When I became manager, we had about 24 team members. The team grew to 40 members. I was initially hired to build an SSIS framework to replace functionality built-in to a competing product. The maintenance cost for the competing product was $1,000,000USD per …
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Rarely Say Never

Years ago, I responded privately to my brother and friend, Buck Woody (@BuckWoodyMSFT | LinkedIn) when he shared (excellent) advice about when to shrink a SQL Server database (spoiler alert: rarely). I asked Buck, “If shrinking a SQL Server database is nearly always bad, why not remove the feature from SQL Server?” (paraphrased). Buck’s response …
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